Rich Lim

Rich Lim

Design Manager

Rich is Nearform's first Florida-based employee and a member of our established design practice. He joined us as a UX Designer in early 2021, having previously held roles with Big Sea, a digital marketing agency, and WIHP Hotels. Rich's role with Nearform bridges the gap between design and everywhere else, contributing to a healthy culture of collaboration, elevating and executing design at a high level, and maintaining a positive attitude and inclusive personality. He specializes in solving problems with thoughtful design, whether that be in the digital, physical, or conceptual space. Rich enjoys lettering, sports, and painting and recently completed a 60-foot mural during last year's pandemic. A graduate of Florida State University, Rich is also a proud husband and father to three boys.

Harnessing Childlike Play for Business Breakthroughs

December 12, 2023
Creativity often involves a degree of uncertainty, and a culture that doesn't tolerate failure can inhibit innovative thinking.

The Rise of the Design Generalist

April 4, 2022
At Formidable, we’ve seen that the broader our experiences get, the better prepared we are. This has led to a different kind of career trajectory. Cue the Design Generalist.